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Kingston Writersfest

2015-09-25, 1:30 PM - 2:30 PM
Spin: How Politics Drives Marketing

Friday, September 25, 2015
1:30 pm - 2:30 pm
Free for St. Lawrence students and staff

Pick up your ticket in advance at the Student Association or  School of Business office

Spin: How Politics Drives Marketing

Clive Veroni, author of Spin: How Politics Has The Power To Turn Marketing On Its Head, is a leading marketing strategist who created successful ad campaigns for a variety of major North American companies such as IBM and Apple before launching his own consulting firm. Clive explores the dramatic shift in marketing strategy that has occurred with the rise of social media and instant digital communication. He shares his observations on how advertisers are adopting political campaign strategies in their attempt to manipulate and influence consumers, and why consumers should care.